Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo

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dc.contributor.authorde Oliveira, Anny Clemente Santiago
dc.contributor.authorde Araújo, Thaís Helena
dc.contributor.authorSpers, Eduardo Eugênio
dc.contributor.authorda Silva, Hermes Moretti Ribeiro [UNESP]
dc.contributor.authorde Lima, Lilian Maluf
dc.contributor.institutionUniversidade de São Paulo (USP)
dc.contributor.institutionUniversidade de Sorocaba (UNISO) – Rodovia Raposo Tavares
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2021-06-25T10:12:35Z
dc.date.available2021-06-25T10:12:35Z
dc.date.issued2020-12-01
dc.description.abstractThis study employs both qualitative and quantitative methods to investigate consumer preference for and knowledge about potato cultivars, including their culinary applications and attributes. This study’s aim is to determine factors influencing consumers’ preference and willingness-to-pay for potato cultivars. A focus group and the Affective Acceptance Test (sensory test) were used. The sample group consisted of 21 people between 18 and 57 years old, who self-identified as potato consumers. Participants’ preference and willingness-to-pay was evaluated for six potato cultivars, compared two by two according to their culinary aptitudes. It was found that participants were not knowledgeable about the attributes related to different potato cultivars. Additionally, it was found that, while non-traditional cultivars meet the participants’ expectations, their willingness to pay is highly sensitive to price relative to more traditional and familiar cultivars.en
dc.description.affiliationEscola Superior de Agricultura Luiz de Queiroz (ESALQ/USP) – Avenida Pádua Dias, n° 11 – São Dimas
dc.description.affiliationUniversidade de Sorocaba (UNISO) – Rodovia Raposo Tavares, Km 92,5 – Vila Artura
dc.description.affiliationUniversidade Estadual Paulista (UNESP/FEB) – Av. Eng. Luís Edmundo Carrijo Coube, 14-01 – Núcleo Residencial Presidente Geisel
dc.description.affiliationUnespUniversidade Estadual Paulista (UNESP/FEB) – Av. Eng. Luís Edmundo Carrijo Coube, 14-01 – Núcleo Residencial Presidente Geisel
dc.format.extent535-546
dc.identifierhttp://dx.doi.org/10.1007/s12230-019-09756-1
dc.identifier.citationAmerican Journal of Potato Research, v. 97, n. 6, p. 535-546, 2020.
dc.identifier.doi10.1007/s12230-019-09756-1
dc.identifier.issn1874-9380
dc.identifier.issn1099-209X
dc.identifier.scopus2-s2.0-85092131100
dc.identifier.urihttp://hdl.handle.net/11449/205266
dc.language.isoeng
dc.relation.ispartofAmerican Journal of Potato Research
dc.sourceScopus
dc.subjectPotato demand
dc.subjectWillingness-to-pay, consumer preference
dc.titleConsumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Pauloen
dc.typeArtigo
unesp.author.orcid0000-0002-8057-3460[3]

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