The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public

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dc.contributor.authorAndrelo, Roseane [UNESP]
dc.contributor.authorBrumatti, Vitor Pachioni
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionUSC
dc.date.accessioned2020-12-10T17:29:00Z
dc.date.available2020-12-10T17:29:00Z
dc.date.issued2019-01-01
dc.description.abstractThe children's audience is increasingly integrated with the media content present on the Internet and its tools, especially YouTube channels, specifically those that direct their content to children. In this context, this study aims to analyze whether current legislation regarding children's advertising can cover actions and / or advertising insertions on Youtube. The study was carried out through a bibliographical research to construct the theoretical scope and a descriptive research in which three channels of Youtube were selected. Thus, it was possible to compare the practices found in these materials with the legislation regarding children's advertising, especially the verified presence of contents that refer to children's advertising in some formats within the videos analyzed.en
dc.description.affiliationUniv Estadual Paulista, UNESP, Programa Posgrad Comunicacao & Grad Relacoes Publ, Sao Paulo, Brazil
dc.description.affiliationUSC, Cursos Comunicacao, Sao Paulo, Brazil
dc.description.affiliationUnespUniv Estadual Paulista, UNESP, Programa Posgrad Comunicacao & Grad Relacoes Publ, Sao Paulo, Brazil
dc.format.extent38-52
dc.identifier.citationRevista Comunicacao Midiatica. Bauru: Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun, v. 14, n. 1, p. 38-52, 2019.
dc.identifier.issn2236-8000
dc.identifier.urihttp://hdl.handle.net/11449/195270
dc.identifier.wosWOS:000521763400004
dc.language.isopor
dc.publisherUniv Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun
dc.relation.ispartofRevista Comunicacao Midiatica
dc.sourceWeb of Science
dc.subjectChildren's Advertising
dc.subjectLegislation
dc.subjectYouTube
dc.subjectYoutubers
dc.titleThe youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's publicen
dc.typeArtigo
dcterms.rightsHolderUniv Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun

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