Influência da expectativa do consumidor na aceitação de cachaça orgânica

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dc.contributor.authorTito Garcia, Carolina Celia [UNESP]
dc.contributor.authorJanzantti, Natalia Soares [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2014-05-20T13:23:44Z
dc.date.available2014-05-20T13:23:44Z
dc.date.issued2011-01-01
dc.description.abstractThe influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p <= 0.05) for all samples evaluated.en
dc.description.affiliationUniv Estadual Paulista, Dept Alimentos & Nutr, Fac Ciencias Farmaceut Araraquara, UNESP, Rio de Janeiro, Brazil
dc.description.affiliationUnespUniv Estadual Paulista, Dept Alimentos & Nutr, Fac Ciencias Farmaceut Araraquara, UNESP, Rio de Janeiro, Brazil
dc.format.extent1069-1081
dc.identifierhttp://dx.doi.org/10.5433/1679-0359.2011v32n3p1069
dc.identifier.citationSemina-ciencias Agrarias. Londrina: Universidade Estadual de Londrina (UEL), v. 32, n. 3, p. 1069-1081, 2011.
dc.identifier.doi10.5433/1679-0359.2011v32n3p1069
dc.identifier.fileWOS000297936600026.pdf
dc.identifier.issn1676-546X
dc.identifier.urihttp://hdl.handle.net/11449/7211
dc.identifier.wosWOS:000297936600026
dc.language.isopor
dc.publisherUniversidade Estadual de Londrina (UEL)
dc.relation.ispartofSemina: Ciências Agrárias
dc.relation.ispartofjcr0.349
dc.rights.accessRightsAcesso aberto
dc.sourceWeb of Science
dc.subjectsensorial analysisen
dc.subjectconsumeren
dc.subjectexpectationen
dc.subjectorganic producten
dc.subjectcachacaen
dc.titleInfluência da expectativa do consumidor na aceitação de cachaça orgânicapt
dc.title.alternativeInfluence of consumer expectation on the acceptability of organic cachacaen
dc.typeArtigo
dcterms.licensehttp://www.uel.br/revistas/uel/index.php/semagrarias/about/editorialPolicies#openAccessPolicy
dcterms.rightsHolderUniversidade Estadual de Londrina (UEL)
unesp.author.orcid0000-0002-5417-583X[2]
unesp.campusUniversidade Estadual Paulista (Unesp), Faculdade de Ciências Farmacêuticas, Araraquarapt
unesp.departmentAlimentos e Nutrição - FCFpt

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Araraquara - FCF - Faculdade de Ciências Farmacêuticas