The Effect of Sense of Movement in Audiovisual Media: A Study on Kineticism as a Formant of Expression in Globo News' Institutional Motion Sequence Intolerância

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dc.contributor.authorMedola, Ana Silvia Lopes Davi [UNESP]
dc.contributor.authorPereira, Henrique Da Silva [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2021-06-25T10:59:12Z
dc.date.available2021-06-25T10:59:12Z
dc.date.issued2021-01-01
dc.description.abstractThis paper analyzes the Brazilian cable television channel Globo News' institutional motion sequence Intolerância. Israeli designer, Noma Bar, illustrated and directed Intolerância, which reveals in its discursive structures how the gaze of a Latin American country hegemonic media on the identity conflicts between West and East is aligned with Western powers. In the wake of Floch's theoretical developments in plastic semiotics and Bergson's postulations on the mechanism of the philosophy-centered filmmaking movement, this study aims to consider kineticism as a constitutive formant of visuality in audiovisual texts. The analyzed motion sequence is a notably exemplary object of establishing such hypothesis.en
dc.description.affiliationSchool of Architecture Arts Communication and Design Saõ Paulo State University (Unesp)
dc.description.affiliationUnespSchool of Architecture Arts Communication and Design Saõ Paulo State University (Unesp)
dc.identifierhttp://dx.doi.org/10.32870/cys.v2021.7921
dc.identifier.citationComunicacion y Sociedad (Mexico), v. 2021, n. 18, 2021.
dc.identifier.doi10.32870/cys.v2021.7921
dc.identifier.issn2448-9042
dc.identifier.issn0188-252X
dc.identifier.scopus2-s2.0-85105112377
dc.identifier.urihttp://hdl.handle.net/11449/207679
dc.language.isoeng
dc.relation.ispartofComunicacion y Sociedad (Mexico)
dc.sourceScopus
dc.subjectAudiovisual
dc.subjectGlobo news
dc.subjectKineticism
dc.subjectMotion sequence
dc.subjectSemiotics
dc.titleThe Effect of Sense of Movement in Audiovisual Media: A Study on Kineticism as a Formant of Expression in Globo News' Institutional Motion Sequence Intolerânciaen
dc.typeArtigo
unesp.author.orcid0000-0003-2101-3727[1]
unesp.author.orcid0000-0002-1328-8694[2]
unesp.departmentDesign - FAACpt

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Bauru - FAAC - Faculdade de Arquitetura, Artes, Comunicação e Design