THE CHILDHOOD PLACE IN FASHION EDITORIALS: AN ANALYSIS ON THE ADULTIZATION OF CHILDREN IN THE CONSUMER SOCIETY

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dc.contributor.authorFurlan de Oliveira, Marta Regina [UNESP]
dc.contributor.authorBueno da Silva, Larissa Delgado
dc.contributor.authorPaschoal, Jaqueline Delgado [UNESP]
dc.contributor.institutionUniversidade Estadual de Londrina (UEL)
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2021-06-25T11:50:08Z
dc.date.available2021-06-25T11:50:08Z
dc.date.issued2020-11-01
dc.description.abstractThis study had the purpose of critically analyzing the conceptions of children in the fashion editorials, as well as assessing whether they can contribute to the early development of adultization of the infant consumer. It is believed that the discourse of children's fashion editorials dictates standards of beauty and behaviors similar to the adult world, especially in relation to clothing, accessories, aesthetic standards and means of consumption. In addition, the advertising industry does not always consider children's particularities when selling its products, thus contributing to the process of adultization of children. The methodology used was bibliographic research and documentary research in the light of the foundations of Critical Theory and of authors who dialogue with this theoretical perspective. The results of the research indicate that the major brands, especially those aimed at children, induce children into environments and situations of adult domain, as well as the means of consumption. Therefore, the importance of the family and the school as spaces for reflection and combat in the cultural industry.en
dc.description.affiliationState Univ Londrina UEL, Postgrad Program Educ, Londrina, Parana, Brazil
dc.description.affiliationUNESP, Educ, Marilia, SP, Brazil
dc.description.affiliationState Univ Londrina UEL, Fash Design Course, Londrina, Parana, Brazil
dc.description.affiliationUNESP, Educ, Assis, SP, Brazil
dc.description.affiliationUnespUNESP, Educ, Marilia, SP, Brazil
dc.description.affiliationUnespUNESP, Educ, Assis, SP, Brazil
dc.format.extent1856-1871
dc.identifierhttp://dx.doi.org/10.22633/rpge.v24iesp3.14361
dc.identifier.citationRevista On Line De Politica E Gestao Educacional. Araraquara: Unesp-faculdade Ciencias & Letras, v. 24, p. 1856-1871, 2020.
dc.identifier.doi10.22633/rpge.v24iesp3.14361
dc.identifier.issn1519-9029
dc.identifier.urihttp://hdl.handle.net/11449/209158
dc.identifier.wosWOS:000612456700012
dc.language.isoeng
dc.publisherUnesp-faculdade Ciencias & Letras
dc.relation.ispartofRevista On Line De Politica E Gestao Educacional
dc.sourceWeb of Science
dc.subjectEducation
dc.subjectChildren
dc.subjectFashion
dc.subjectAdultization
dc.subjectConsumption
dc.titleTHE CHILDHOOD PLACE IN FASHION EDITORIALS: AN ANALYSIS ON THE ADULTIZATION OF CHILDREN IN THE CONSUMER SOCIETYen
dc.typeArtigo
dcterms.rightsHolderUnesp-faculdade Ciencias & Letras

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