The search and the eye tracking: a semiotic overlook about the knowledge graph

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dc.contributor.authorMonteiro, Silvana Drumond
dc.contributor.authorRodas, Cecilio Merlotti
dc.contributor.authorBorsetti Gregorio Vidotti, Silvana Aparecida [UNESP]
dc.contributor.institutionUniversidade Estadual de Londrina (UEL)
dc.contributor.institutionInst Fed Sao Paulo
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2020-12-10T17:03:06Z
dc.date.available2020-12-10T17:03:06Z
dc.date.issued2020-01-01
dc.description.abstractThe eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines.en
dc.description.affiliationUniv Estadual Londrina, Londrina, Parana, Brazil
dc.description.affiliationInst Fed Sao Paulo, Sao Paulo, SP, Brazil
dc.description.affiliationUniv Estadual Paulista, Marilia, SP, Brazil
dc.description.affiliationUnespUniv Estadual Paulista, Marilia, SP, Brazil
dc.format.extent304-326
dc.identifierhttp://dx.doi.org/10.19132/1808-5245261.304-326
dc.identifier.citationEm Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020.
dc.identifier.doi10.19132/1808-5245261.304-326
dc.identifier.issn1807-8893
dc.identifier.urihttp://hdl.handle.net/11449/195053
dc.identifier.wosWOS:000503033600015
dc.language.isopor
dc.publisherUniv Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao
dc.relation.ispartofEm Questao
dc.sourceWeb of Science
dc.subjectEye Tracking
dc.subjectPeirce' s Semiotics
dc.subjectKnowledge Graph
dc.subjectGoogle
dc.subjectTaxonomy of Web Search
dc.titleThe search and the eye tracking: a semiotic overlook about the knowledge graphen
dc.typeArtigo
dcterms.rightsHolderUniv Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao

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