Bookshelf tour: the categorization of knowledge from the colletive discourse of booktubers

There are many ways of organizing knowledge, and this makes possible and necessary the study of popular instances of knowledge organization. In this research, the object of study is the booktube community. It is composed of people who share their literary experiences through videos posted on the YouTube platform. Video reviews allowed classifying certain booktubers as book collectors. It is understood that bibliographic collecting occurs in a particular instance, it is motivated by subjective reasons and the organization of these collections follows the particular order of each collector, thus, it is questioned: Is it possible to apply the concept of folksonomy to identify the categories of knowledge organization of the booktube community? The method consists of two stages: the first consists in the construction of the theoretical contribution, which sought the conceptual definition of the relevant subjects for analysis and interpretation of the data. From this, comes the second stage, which consists in the use of the Discourse of the Collective Subject to identify the terms used by the community in question. As a result, we noticed the presence of categories of organizations, the possibility of using the Collective Subject Discourse to categorize natural language and the collective memory implicit in this system. Finally, it is possible to use the concept of Folksonomy to identify modes of organization in collecting, the pros and cons of natural language in a conceptual framework and the possibility of interpreting Folksonomy in other environments beyond the current approach of process or product of web 2.0.