Imagem e consumo: A comunicação da marca Unilever/Ades nas plataformas digitais
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Abstract
Understanding the importance of images for consumption as well as the Internet and Web 2.0 technologies for marketing communication, this article focuses on the potential image as influencing agent in consumer relations. Specifically, demonstrates the case of Unilever and its Ades product, analyzing how the images used on the website and in the Fan Page of the brand influence consumers.
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Consumption, Image, Internet, Marketing communication
Language
Portuguese
Citation
Discursos Fotograficos, v. 11, n. 8, p. 77-94, 2015.
