Logotipo do repositório
 

Publicação:
La imagen países de Brasil a partir de la percepción de consumidores de Países Andinos

Carregando...
Imagem de Miniatura

Orientador

Coorientador

Pós-graduação

Curso de graduação

Título da Revista

ISSN da Revista

Título de Volume

Editor

Tipo

Artigo

Direito de acesso

Acesso restrito

Resumo

The present study aims to analyze what is the image that consumers of two member countries of the Andean Community have on Brazil for this purpose an investigation was conducted quantitative in nature, through survey, a sample of 643 respondents from Bolivia and Ecuador. The data analysis was performed using a structural equation model, using the software SmatPLS 2.0.M3. The results showed that the cognitive component (beliefs) have the most important impact , followed by affective and conative components these last with similar impacts. The cognitive component, in turn, is formed by beliefs related to politics, economy and culture of Brazil. This study helps to understand the country of image concept using a new combination of elements.

Descrição

Palavras-chave

Country image, Image Brazil

Idioma

Inglês

Como citar

Espacios, v. 37, n. 10, p. 1-1, 2016.

Itens relacionados

Financiadores

Coleções

Unidades

Departamentos

Cursos de graduação

Programas de pós-graduação