Publicação: La imagen países de Brasil a partir de la percepción de consumidores de Países Andinos
| dc.contributor.author | Ayala, Daisy Carmen Sarzuri | |
| dc.contributor.author | Merlo, Edgard Monforte | |
| dc.contributor.author | Cabanilla, Enrique | |
| dc.contributor.author | Braga Junior, Sergio Silva [UNESP] | |
| dc.contributor.institution | Universidade de São Paulo (USP) | |
| dc.contributor.institution | Universidad Central del Ecuador | |
| dc.contributor.institution | Universidade Estadual Paulista (Unesp) | |
| dc.date.accessioned | 2018-12-11T16:42:22Z | |
| dc.date.available | 2018-12-11T16:42:22Z | |
| dc.date.issued | 2016-01-01 | |
| dc.description.abstract | The present study aims to analyze what is the image that consumers of two member countries of the Andean Community have on Brazil for this purpose an investigation was conducted quantitative in nature, through survey, a sample of 643 respondents from Bolivia and Ecuador. The data analysis was performed using a structural equation model, using the software SmatPLS 2.0.M3. The results showed that the cognitive component (beliefs) have the most important impact , followed by affective and conative components these last with similar impacts. The cognitive component, in turn, is formed by beliefs related to politics, economy and culture of Brazil. This study helps to understand the country of image concept using a new combination of elements. | en |
| dc.description.affiliation | Universidad de São Paulo (FEARP/USP) | |
| dc.description.affiliation | Universidad Central del Ecuador | |
| dc.description.affiliation | Universidad Estadual Paulista (UNESP) | |
| dc.description.affiliationUnesp | Universidad Estadual Paulista (UNESP) | |
| dc.format.extent | 1-1 | |
| dc.identifier.citation | Espacios, v. 37, n. 10, p. 1-1, 2016. | |
| dc.identifier.issn | 0798-1015 | |
| dc.identifier.scopus | 2-s2.0-84966659352 | |
| dc.identifier.uri | http://hdl.handle.net/11449/168651 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Espacios | |
| dc.rights.accessRights | Acesso restrito | |
| dc.source | Scopus | |
| dc.subject | Country image | |
| dc.subject | Image Brazil | |
| dc.title | La imagen países de Brasil a partir de la percepción de consumidores de Países Andinos | es |
| dc.title.alternative | The country's image of Brazil from the perception of consumers in Andean countries | en |
| dc.type | Artigo | |
| dspace.entity.type | Publication |