Os desafios da gestão feminina no setor calçadista de Franca (SP) sob o olhar do Serviço Social
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Data
2011-06-10
Autores
Cintra, Soraia Veloso [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
O estudo da mulher no mercado de trabalho é parte integrante da formação acadêmica da autora e foi direcionado à gestão feminina, baseado no desenvolvimento e na sustentabilidade na relação de gênero, tendo como universo a indústria de transformação, especificamente o setor de calçados do município de Franca (SP). Havia interesse em compreender a cultura organizacional destas empresas partindo da análise da gestão feminina. As mulheres, gestoras e operárias, sujeitos desta pesquisa, foram ouvidas para entender o que pensam e possibilitar a construção de estratégias e soluções para a sobrevivência sustentável da empresa e, consequentemente, da geração de empregos. Ao ouvi-las, buscou-se o entendimento sobre o papel que exercem e como as questões como desenvolvimento, sustentabilidade e divisão sexual do trabalho influenciam o trabalho da mulher. Os estudos reforçam a percepção inicial que a divisão sexual é profundamente marcante na indústria de calçados com grande prejuízo para as operárias. As gestoras abriram espaços, conquistaram mercados e, da mesma forma, enfrentaram desafios, preconceitos e desconfianças da cadeia produtiva. Mesmo tendo consciência das limitações, continuam reproduzindo a essência do conservador mundo masculino, onde trabalhadoras e trabalhadores são tratados como mercadorias, não havendo lugar para valorização do ser humano, equidade nas contratações, plano de carreira, igualdade nas conquistas
The study of women in the work field has already been part of the author's academic background dealing mainly with female management, based on development and sustainability in gender relationships, within the universe to the manufacturing industry, specifically the footwear industry in the municipality of Franca (SP). We already had a keen interest in understanding the organizational culture of these companies from the point of view of the analysis of female management. Women, both administrators and workers - the subjects in this present research - were interviewed to understand their ideas, and make the outlining of strategies and solutions for the sustainable survival of companies and hence new job creation possible. On listening to them, we tried to understand the role they play and how issues such as development, sustainability and gender division of labor, influence the work carried out by women. The studies reinforce the initial perception that divisions based on sex are deep-seated in the footwear industry, with great harm being done to the workers. The female administrators created new spaces, conquered new markets and, at the same time, stood up to the challenges, prejudice and suspicion of the production chain. Even while being aware of their limitations, they continued to reproduce the essence of the conservative man's world, where both male and female workers are treated as commodities, no value being given to either human life, impartiality in contract making, career planning, and equality in achievements
The study of women in the work field has already been part of the author's academic background dealing mainly with female management, based on development and sustainability in gender relationships, within the universe to the manufacturing industry, specifically the footwear industry in the municipality of Franca (SP). We already had a keen interest in understanding the organizational culture of these companies from the point of view of the analysis of female management. Women, both administrators and workers - the subjects in this present research - were interviewed to understand their ideas, and make the outlining of strategies and solutions for the sustainable survival of companies and hence new job creation possible. On listening to them, we tried to understand the role they play and how issues such as development, sustainability and gender division of labor, influence the work carried out by women. The studies reinforce the initial perception that divisions based on sex are deep-seated in the footwear industry, with great harm being done to the workers. The female administrators created new spaces, conquered new markets and, at the same time, stood up to the challenges, prejudice and suspicion of the production chain. Even while being aware of their limitations, they continued to reproduce the essence of the conservative man's world, where both male and female workers are treated as commodities, no value being given to either human life, impartiality in contract making, career planning, and equality in achievements
Descrição
Palavras-chave
Serviço social, Trabalho feminino - São Paulo (Estado), Calçados - Indústria, Mercado de trabalho - Efeito da educação, Mulheres - Emprego, Desenvolvimento sustentável, Work - Women
Como citar
CINTRA, Soraia Veloso. Os desafios da gestão feminina no setor calçadista de Franca (SP) sob o olhar do Serviço Social. 2011. 171 f. Tese (doutorado) Universidade Estadual Paulista, Faculdade de Ciências Humanas e Sociais, 2011.