Avaliação do uso do desenho-expressional no desenvolvimento de projetos gráficos
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Data
2019-02-26
Autores
Moretto, Joicelaine
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
Foi verificado na presente pesquisa o uso do Desenho-Expressional, um grafismo preliminar usado nas etapas de geração de ideias, como benefício na execução de trabalhos de design gráfico. Para fundamentação teórica, por meio de pesquisa bibliográfica, foram levantados conceitos de desenho e sua função em projetos, assim como o uso do pensamento visual para estímulo da criatividade nas etapas projetuais. Aplicou-se uma pesquisa exploratória e uma experimental, de caráter hipotético e dedutivo, com profissionais que atuam com design gráfico, objetivando coletar dados a respeito dos métodos empregados por eles. O Desenho-Expressional e uma ferramenta de pensamento visual foram usados como variáveis, com o intuito de auxiliar a amostra a desenvolver projetos gráficos melhores, por meio do uso de desenhos preliminares para gerar mais ideias e assim, ampliar as possibilidades de resultados mais inovadores e originais. Foram coletadas avaliações dos projetos gráficos feitas pela amostra, pela pesquisadora e também por um grupo de especialistas. Fatores relacionados ao pensamento criativo foram usados como parâmetros avaliativos. Todos os dados foram tratados para apresentar como as etapas criativas dos projetos gráficos foram conduzidas e como sofreram influência do uso de desenhos preliminares para geração de alternativas. Os resultados apontaram melhoria quantitativa na produção de desenhos para geração de ideias e fatores que indicam melhoria qualitativa nos resultados dos projetos gráficos, especialmente sob a ótica avaliativa de criatividade.
The use of Expressional Drawing, a preliminary drawing used in the generation of ideas, as its benefit in the execution of graphic design works were verified in the present research. For theoretical reasons, through a bibliographical research, concepts of design and its function in projects were raised, as well as the use of visual thought to stimulate creativity in the design stages. An exploratory and an experimental research, of hypothetical and deductive aspect, were applied with professionals that act with graphic design, aiming to collect data regarding the methods employed by them. Expressional Drawing and a visual thinking tool were used as variables, in order to help the sample to develop better graphic design projects, through the use of preliminary drawings to generate more ideas and, thus, to extend the possibilities of more innovative and originals results. Evaluations of the graphic designs made by the sample, by the researcher and also by a group of specialists were collected. Factors related to creative thinking were used as evaluative parameters. All data were treated to present how the creative steps of the graphic designs were conducted and how they were influenced by the use of preliminary designs for the generation of alternatives. The results showed a quantitative improvement in the production of drawings for the generation of ideas and factors that indicate qualitative improvement in the results of the graphic projects, especially under the evaluative optics of creativity.
The use of Expressional Drawing, a preliminary drawing used in the generation of ideas, as its benefit in the execution of graphic design works were verified in the present research. For theoretical reasons, through a bibliographical research, concepts of design and its function in projects were raised, as well as the use of visual thought to stimulate creativity in the design stages. An exploratory and an experimental research, of hypothetical and deductive aspect, were applied with professionals that act with graphic design, aiming to collect data regarding the methods employed by them. Expressional Drawing and a visual thinking tool were used as variables, in order to help the sample to develop better graphic design projects, through the use of preliminary drawings to generate more ideas and, thus, to extend the possibilities of more innovative and originals results. Evaluations of the graphic designs made by the sample, by the researcher and also by a group of specialists were collected. Factors related to creative thinking were used as evaluative parameters. All data were treated to present how the creative steps of the graphic designs were conducted and how they were influenced by the use of preliminary designs for the generation of alternatives. The results showed a quantitative improvement in the production of drawings for the generation of ideas and factors that indicate qualitative improvement in the results of the graphic projects, especially under the evaluative optics of creativity.
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Palavras-chave
Design, Desenho-expressional, Pensamento visual, Criatividade, SQVID, Expressional drawing, Sketch, Visual thinking, Creativity