Organizational financial intelligence: competitive strategy in the management context of ciam
InteligÊncia financeira organizacional: EstratÉgia competitiva no contexto gerencial da acim
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Objective: The financial information acts as an important analysis and decision resource in the context of organizations. However, organizations should consider handling this information in a structured manner so that it can be used at the management level of the organization. Methods: This research was carried out with the managers of the Commercial and Industrial Association of Marília (CIAM), a class entity in the city of Marília, in the state of São Paulo. To conduct the research, the case study method was used, thus identifying important perceptions of the subjects, as well as positive and negative aspects related to information as resources in the context of CIAM. Results: As a result, structured parameters were built to carry out the organizational financial intelligence process considering the entire structure identified in CIAM. Conclusions: The research recommends that other aspects related to information, such as knowledge management and the construction of knowledge networks, be built at CIAM, and with that, the entity can make better use of this resource in a structured way.