Aplicação da ferramenta Balanced Scorecard para o planejamento da gestão do centro cirúrgico de um hospital terciário
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Data
2022-03-21
Autores
Fonseca, Alan Francisco
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
Introdução: Com o subfinanciamento do Sistema Único de Saúde em evidência, a ciência da administração surge com um papel importante para a gestão. O atual cenário da administração pública na área da saúde requer de seus gestores inovação na administração de recursos financeiros, humanos e materiais. Frente a este desafio, a gestão baseada em evidência tem um papel importante para que este cenário tenha novas perspectivas. A ferramenta de planejamento estratégico Balanced Scorecard propõe ao gestor uma visão mais ampla de seu negócio mediante quatro perspectivas: financeiro, cliente, processos internos e aprendizagem e crescimento. Com sua adaptação foi avaliada a estruturação de uma estratégia organizacional no centro cirúrgico de um hospital universitário e de grande porte, através da ferramenta adaptada. Objetivo: Avaliar a estruturação de uma estratégia organizacional no centro cirúrgico de um hospital universitário e de grande porte, através da adaptação do Balanced Scorecard com base na implantação do sistema de classificação por cores para cirurgias não eletivas. Método: Para a realização da adaptação da ferramenta de planejamento estratégico, realizou-se uma pesquisa exploratória e descritiva. Após foi realizado uma pesquisa comparativa para avaliar a aplicação dessa ferramenta na administração em saúde. Resultados: Os resultados obtidos foram satisfatórios, visto que com a aplicação da ferramenta de planejamento estratégico Balanced Scorecard o gestor pôde obter indicadores importantes para a tomada de decisão, sendo que anteriormente não se tinha tantos indicadores e em várias perspectivas. Conclusão: A adaptação da ferramenta de planejamento estratégico Balanced Scorecard se mostrou viável e importante para a alta gestão da administração pública, visto que sua implantação trará muitos benefícios ao centro cirúrgico. Como existe a possibilidade de adaptar as perspectivas, a ferramenta se transforma numa ótima alternativa para a gestão pública, com seus cenários incertos e com cortes de verbas públicas.
Introduction: With the underfunding of the Unified Health System in evidence, the science of administration emerges with an important role for management. The current scenario of public administration in the health area requires innovation from its managers in the administration of financial, human and material resources. Faced with this challenge, evidence-based management plays an important role in bringing new perspectives to this scenario. The Balanced Scorecard strategic planning tool offers managers a broader view of their business through four perspectives: financial, customer, internal processes and learning and growth. With its adaptation, the structuring of an organizational strategy in the surgical center of a large university hospital was evaluated through the adapted tool. Objective: To evaluate the structuring of an organizational strategy in the surgical center of a large university hospital, through the adaptation of the Balanced Scorecard based on the implementation of the color classification system for non-elective surgeries. Method: To carry out the adaptation of the strategic planning tool, an exploratory and descriptive research was carried out. Afterwards, a comparative research was carried out to evaluate the application of this tool in health administration. Results: The results obtained were satisfactory, since with the application of the Balanced Scorecard strategic planning tool, the manager was able to obtain important indicators for decision-making, whereas previously there were not so many indicators and in various perspectives. Conclusion: The adaptation of the Balanced Scorecard strategic planning tool proved to be viable and important for the top management of public administration, since its implementation will bring many benefits to the surgical center. As there is the possibility of adapting perspectives, the tool becomes a great alternative for public management, with its uncertain scenarios and cuts in public funds.
Introduction: With the underfunding of the Unified Health System in evidence, the science of administration emerges with an important role for management. The current scenario of public administration in the health area requires innovation from its managers in the administration of financial, human and material resources. Faced with this challenge, evidence-based management plays an important role in bringing new perspectives to this scenario. The Balanced Scorecard strategic planning tool offers managers a broader view of their business through four perspectives: financial, customer, internal processes and learning and growth. With its adaptation, the structuring of an organizational strategy in the surgical center of a large university hospital was evaluated through the adapted tool. Objective: To evaluate the structuring of an organizational strategy in the surgical center of a large university hospital, through the adaptation of the Balanced Scorecard based on the implementation of the color classification system for non-elective surgeries. Method: To carry out the adaptation of the strategic planning tool, an exploratory and descriptive research was carried out. Afterwards, a comparative research was carried out to evaluate the application of this tool in health administration. Results: The results obtained were satisfactory, since with the application of the Balanced Scorecard strategic planning tool, the manager was able to obtain important indicators for decision-making, whereas previously there were not so many indicators and in various perspectives. Conclusion: The adaptation of the Balanced Scorecard strategic planning tool proved to be viable and important for the top management of public administration, since its implementation will bring many benefits to the surgical center. As there is the possibility of adapting perspectives, the tool becomes a great alternative for public management, with its uncertain scenarios and cuts in public funds.
Descrição
Palavras-chave
Balanced Scorecard, Planejamento em saúde, Centro cirúrgico, Urgência e emergência