Análise do mercado do abacaxi comercializado na CEAGESP - São Paulo
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Data
2007-01-01
Autores
Bengozi, Fábio José
Sampaio, Aloísio Costa [UNESP]
Gutierrez, Anita Dias de Souza
Rodrigues, Vanessa Maria
Pallamin, Maria Lucia [UNESP]
Título da Revista
ISSN da Revista
Título de Volume
Editor
Sociedade Brasileira de Fruticultura
Resumo
A disponibilidade de informações relativas à oferta, preços e sazonalidade do abacaxi é um fator de interesse tanto para produtores quanto para atacadistas, pois podem contribuir para melhor planejamento da época de colheita e comercialização. Dessa maneira, o presente trabalho buscou conhecer a sazonalidade do preço e da quantidade do abacaxi comercializado na CEAGESP - SP, no período de setembro de 2005 a março de 2006. Foram obtidos através de entrevistas aos atacadistas, dados referentes à origem de cada cultivar em estudo, o preço pago ao produtor, o preço de venda praticado pelos atacadistas e a quantidade de frutos recebida no dia. Com o objetivo de compreender o processo de comercialização das cultivares de abacaxi 'Smooth Cayenne' e 'Pérola', foram aplicados questionários aos vendedores de três empresas atacadistas. Através das informações obtidas, sugere-se aos produtores de abacaxi 'Smooth Cayenne' o escalonamento da produção no período de novembro a fevereiro, preferencialmente de maneira associativista. Os três atacadistas de abacaxi entrevistados vislumbram uma estabilidade na quantidade comercializada de abacaxi na CEAGESP, com previsão de crescimento para a cultivar 'Pérola' e redução para a cultivar 'Smooth Cayenne'. No período de 12 de setembro de 2005 a 20 de março de 2006, observou-se uma estabilidade de preços pagos ao produtor para ambas as cultivares, com elevação de preços entre os dias 23 de janeiro a 06 de março de 2006 para a cultivar 'Pérola' e entre os dias 06 de fevereiro a 06 de março de 2006 para a cultivar 'Smooth Cayenne'. Os atacadistas consideram a cultivar 'Smooth Cayenne' mais valorizada nos meses de novembro a janeiro e a cultivar 'Pérola' de março a junho e de novembro a dezembro. Pelo cenário de estabilização do mercado de abacaxi, torna-se fundamental a garantia de sabor monitorada pelas associações de produtores em parceria com o Centro de Qualidade em Horticultura (CQH - CEAGESP) e atacadistas, com destaque para a cultivar 'Smooth Cayenne'.
The information source related to the offer, prices and seasonality of the pineapple fruit is a factor of great interest as to the producers as to the wholesalers. Such information may contribute to a better harvest, commercialization and price evaluation planning of the period. The purpose of the present study was to evaluate the price seasonality and the amount of pineapple commercialized at the Entreposto Terminal de São Paulo (ETSP) of the Companhia de Entrepostos e Armazéns Gerais de São Paulo (CEAGESP) from September/2005 to March/2006. Interviews with wholesalers provided us data concerning to the origin of each variety studied, the price paid to producers, the wholesaler's price and the amount of fruit received each day. In order to understand the process of commercialization of the varieties of 'Smooth Cayenne' and 'Pérola', salespeople employed by the three wholesale companies were asked to answer questionnaires concerning the whole process. Based on marketing information provided by wholesalers, it was suggested that the producers of 'Smooth Cayenne' should organize the production throughout the period of November and February, preferably in the form of an association. The three pineapple wholesalers interviewed predict stability in the amount of pineapple commercialized at the CEAGESP, with an increase in 'Pérola' variety and a decrease in 'Smooth Cayenne' variety. From September 12th, 2005 to March 20th, 2006, there was a good stability of prices paid to producers for both varieties, with an increase in 'Pérola' prices from January 23rd to March 6th, 2006 and in 'Smooth Cayenne' prices from February 6th to March 6th, 2006. The wholesalers consider the variety 'Smooth Cayenne' better valued from November to January and the variety 'Pérola' better valued from March to June and in November and December. With the present situation and future predictions of a stable commercialization of the fruit, it is fundamental that its taste is guaranteed and is always monitored by associations of producers in partnerships with the Horticulture Quality Center (CQH-CEAGESP) and with wholesalers as well, particularly for the variety 'Smooth Cayenne'.
The information source related to the offer, prices and seasonality of the pineapple fruit is a factor of great interest as to the producers as to the wholesalers. Such information may contribute to a better harvest, commercialization and price evaluation planning of the period. The purpose of the present study was to evaluate the price seasonality and the amount of pineapple commercialized at the Entreposto Terminal de São Paulo (ETSP) of the Companhia de Entrepostos e Armazéns Gerais de São Paulo (CEAGESP) from September/2005 to March/2006. Interviews with wholesalers provided us data concerning to the origin of each variety studied, the price paid to producers, the wholesaler's price and the amount of fruit received each day. In order to understand the process of commercialization of the varieties of 'Smooth Cayenne' and 'Pérola', salespeople employed by the three wholesale companies were asked to answer questionnaires concerning the whole process. Based on marketing information provided by wholesalers, it was suggested that the producers of 'Smooth Cayenne' should organize the production throughout the period of November and February, preferably in the form of an association. The three pineapple wholesalers interviewed predict stability in the amount of pineapple commercialized at the CEAGESP, with an increase in 'Pérola' variety and a decrease in 'Smooth Cayenne' variety. From September 12th, 2005 to March 20th, 2006, there was a good stability of prices paid to producers for both varieties, with an increase in 'Pérola' prices from January 23rd to March 6th, 2006 and in 'Smooth Cayenne' prices from February 6th to March 6th, 2006. The wholesalers consider the variety 'Smooth Cayenne' better valued from November to January and the variety 'Pérola' better valued from March to June and in November and December. With the present situation and future predictions of a stable commercialization of the fruit, it is fundamental that its taste is guaranteed and is always monitored by associations of producers in partnerships with the Horticulture Quality Center (CQH-CEAGESP) and with wholesalers as well, particularly for the variety 'Smooth Cayenne'.
Descrição
Palavras-chave
Ananas comosus, 'Smooth Cayenne', Pérola, 'preços e quantidades', Ananas comosus, 'Smooth Cayenne', 'Pérola', price and amount
Como citar
Revista Brasileira de Fruticultura. Sociedade Brasileira de Fruticultura, v. 29, n. 3, p. 494-499, 2007.