Interpretação do consumidor, avaliação da intenção de compra e das características físico-químicas do néctar e do suco de laranja pronto para beber
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Data
2008-07-08
Autores
Ferrarezi, Alessandra Carvalho [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
Este trabalho teve como objetivo avaliar o néctar e o suco de laranja pronto para beber e sua rotulagem, com base na legislação vigente e na interpretação do consumidor. Foi realizada uma avaliação crítica da legislação brasileira de sucos, com ênfase no suco de fruta pronto para beber, visando compreender suas exigências com relação ao suco de laranja e à rotulagem. A adequação dos rótulos das principais marcas de néctar e de suco de laranja pronto para beber disponíveis em supermercados à legislação vigente foi avaliada, assim como suas características físico-químicas. O uso e a interpretação das informações constantes nos rótulos pelos consumidores e sua influência na decisão de compra foram avaliados por meio de entrevista em supermercados. A influência das informações do rótulo sobre a intenção de compra do consumidor foi estudada usando a análise conjunta de fatores. De acordo com os resultados foi verificado que existem lacunas na legislação brasileira de sucos que favorecem a interpretação equivocada e a presença de sucos não regulamentados no mercado, e que mudanças freqüentes e diferentes informações em legislações de rotulagem concomitantemente vigentes também podem levar à interpretação equivocada pelo consumidor. Verificou-se que as datas de fabricação e de validade foram as informações do rótulo mais consultadas pelos entrevistados e os fatores mais importantes para a decisão de compra do produto foram marca, preço e sabor. As expressões néctar, suco integral e natural ou 100% natural foram interpretadas de maneira positiva pelos consumidores, enquanto a expressão suco reconstituído foi interpretada negativamente. Os rótulos das marcas de néctar e suco de laranja pronto para beber analisadas atenderam à legislação de sucos e bebidas, à legislação...
The aim of this work was to evaluate the ready to drink nectar and orange juice and the label, with basis of Brazilian labeling regulations and the consumer interpretation. A critical evaluation of fruit juice Brazilian regulations, with emphasis on ready to drink fruit juice, was carried out to understand the requirements related to orange juice and labeling. The suitability of labels from the main brands of commercially available ready to drink orange juice to the Brazilian regulations was evaluated, as well as the physicochemical characteristics. The consumer interpretation and use for labeling information and their influence on the decision of purchase were evaluated by interviews at supermarkets. The influence of labeling information on the purchase intention of the consumers, using conjoint analysis was also studied. The results showed that there are some gaps in fruit juice Brazilian regulations that allow mistaken understanding and inclusion of not regulated juices in the market, and that frequent changes and different information in the Brazilian labeling regulations in force at the same time also can take to mistaken understanding. The interpretation of the consumers pointed out that date of manufacture and shelf life were the most important information on the label and brand, price and flavor were the most important factors for purchasing. The interpretation of the consumers of ready to drink orange juice about the expressions nectar, whole and natural juice or 100% natural was positive, while that from the expression reconstituted juice was negative. Labels from all the brands of ready to drink nectar and orange juice were in accordance with the fruit juice and beverage Brazilian regulations, the food packaged labeling Brazilian regulations, the complementary nutritional information regulations and the presence or absence... (Complete abstract click electronic access below)
The aim of this work was to evaluate the ready to drink nectar and orange juice and the label, with basis of Brazilian labeling regulations and the consumer interpretation. A critical evaluation of fruit juice Brazilian regulations, with emphasis on ready to drink fruit juice, was carried out to understand the requirements related to orange juice and labeling. The suitability of labels from the main brands of commercially available ready to drink orange juice to the Brazilian regulations was evaluated, as well as the physicochemical characteristics. The consumer interpretation and use for labeling information and their influence on the decision of purchase were evaluated by interviews at supermarkets. The influence of labeling information on the purchase intention of the consumers, using conjoint analysis was also studied. The results showed that there are some gaps in fruit juice Brazilian regulations that allow mistaken understanding and inclusion of not regulated juices in the market, and that frequent changes and different information in the Brazilian labeling regulations in force at the same time also can take to mistaken understanding. The interpretation of the consumers pointed out that date of manufacture and shelf life were the most important information on the label and brand, price and flavor were the most important factors for purchasing. The interpretation of the consumers of ready to drink orange juice about the expressions nectar, whole and natural juice or 100% natural was positive, while that from the expression reconstituted juice was negative. Labels from all the brands of ready to drink nectar and orange juice were in accordance with the fruit juice and beverage Brazilian regulations, the food packaged labeling Brazilian regulations, the complementary nutritional information regulations and the presence or absence... (Complete abstract click electronic access below)
Descrição
Palavras-chave
Suco de laranja, Rotulagem - Legislação, Orange juice - Labeling information
Como citar
FERRAREZI, Alessandra Carvalho. Interpretação do consumidor, avaliação da intenção de compra e das características físico-químicas do néctar e do suco de laranja pronto para beber. 2008. 104 f. Dissertação (mestrado) - Universidade Estadual Paulista, Faculdade de Ciências Farmacêuticas, 2008.