Líderes e motivadores profissionais: novos trabalhadores a serviço do capital (dimensões ideológicas, disciplinares e cooptativas)
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2012-03-16
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Universidade Estadual Paulista (Unesp)
Resumo
A partir de meados da década de 70, a reestruturação produtiva desencadeada em vários países do mundo reconfigurou alguns elementos relacionados ao controle prático e subjetivo dos trabalhadores. Tais elementos se manifestaram em estratégias como a administração participativa, os Círculos de Controle de Qualidade (CCQs) e todos os seus congêneres com o objetivo de readequar a força de trabalho em torno das novas estratégias produtivas. Para quebrar a resistência dos trabalhadores quanto à implementação de tais elementos, foram desenvolvidas novas técnicas de cooptação de trabalhadores, dentre as quais se encontra o objeto deste trabalho: a motivação profissional. Para operacionalizá-la, tanto no contexto intrafábrica como extrafábrica foi criada a figura do líder motivador, que passou a ocupar a função de articulador da ideologia motivacional. O objetivo é arquitetar e colocar em prática mecanismos psicológicos de pseudo identificação entre trabalhadores e suas respectivas funções profissionais, na tentativa de motivá-los a adotarem uma postura participativa no processo produtivo de modo a ampliar a exploração da força de trabalho em nome da acumulação de capital. No entanto, a rigor, ao promover uma “motivação” fetichizada através de meras categorias abstratas distantes da realidade concreta, este tipo de ideologia só ampliou - e tem ampliado - a distância entre o trabalhador e o elemento que o efetiva enquanto ser genérico: o trabalho livre e autoconsciente
From the mid-70s, the restructuring process initiated in several countries of the world reconfigured some elements related to the practical and subjective control of workers. Such elements were manifested in strategies such as participatory management, the Quality Control Circles (QCC) and all its counterparts in order to readjust the work force around the new production strategies. To break the resistance of workers in the implementation of such elements, new techniques were developed to co-opt workers, among which is the object of this work: the professional motivation. To operationalize it, both in intrafactory and extrafactory context, was established the leading figure of the motivator, who has occupied the role of ideology motivating articulator. The objective is to architect and implement mechanisms for pseudo psychological identification between workers and their respective duties, in order to motivate them to adopt a approaching stance in the production process in order to expand the exploitation of labor in name of the capital accumulation. However, indeed, by promoting a motivation fetishized by mere abstract categories distant from concrete reality, this kind of ideology only expanded - and has expanded - the distance between the worker and the element that effective him as generic being: the free and self-conscious work
From the mid-70s, the restructuring process initiated in several countries of the world reconfigured some elements related to the practical and subjective control of workers. Such elements were manifested in strategies such as participatory management, the Quality Control Circles (QCC) and all its counterparts in order to readjust the work force around the new production strategies. To break the resistance of workers in the implementation of such elements, new techniques were developed to co-opt workers, among which is the object of this work: the professional motivation. To operationalize it, both in intrafactory and extrafactory context, was established the leading figure of the motivator, who has occupied the role of ideology motivating articulator. The objective is to architect and implement mechanisms for pseudo psychological identification between workers and their respective duties, in order to motivate them to adopt a approaching stance in the production process in order to expand the exploitation of labor in name of the capital accumulation. However, indeed, by promoting a motivation fetishized by mere abstract categories distant from concrete reality, this kind of ideology only expanded - and has expanded - the distance between the worker and the element that effective him as generic being: the free and self-conscious work
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Motivação no trabalho, Ideologia, Motivational leadership, Ideology
Como citar
VIEIRA, Rodrigo Moreira. Líderes e motivadores profissionais: novos trabalhadores a serviço do capital (dimensões ideológicas, disciplinares e cooptativas). 2012. 154 f. Dissertação (mestrado) - Universidade Estadual Paulista, Faculdade de Filosofia e Ciências de Marília, 2012.