Children Consumerism: A look Bakhtinian the ideologies propagated by the media

Abstract

This paper discusses the current global scenario, not only from the perspective of an environmental crisis, but also from a crisis of civilization. Therefore, we analyzed and discussed two different TV advertisement targeting children, under a critical perspective of the implicit consumerism in such campaigns. Thus, by means of the concept of dialogicity present in Bakhtin Circle texts, we will verify its presence throughout the text, presenting opportunities for dialogue between the imposed ideologies and critical training of being