Development strategies of dairy products of companies of the state of São Paulo (Brazil)

Página do item simplificado
dc.contributor.authorSilva, A. L. [UNESP]
dc.contributor.authorSantini, G. A. [UNESP]
dc.contributor.authorQueiroz, T. R. [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.date.accessioned2022-04-28T19:00:53Z
dc.date.available2022-04-28T19:00:53Z
dc.date.issued2011-01-01
dc.description.abstractThis article aims at analyzing the strategic actions - product development - companies from the dairy sector, specifically, the processing companies and also national, multinational, located in São Paulo state (Brazil). The methodology was based primarily on a literature review of theories of innovation and differentiation (its importance and strategies used by companies) and, subsequently, in a practice research, with six companies with Federal Inspection System, set to the state of Sao Paulo. The sampling was aleatory or non-probabilistic nature, according to the company's ability to participate. The analysis concluded that the companies interviewed, though not develop a greater number of innovations of a complex mode (new products and novelty global and national) are seeking to permanently differentiation, even that packaging or design improved, they are able to 'provoke' a greater desire by the consumer, which is contributing to increased consumption of milk by the population.en
dc.description.affiliationCEPEAGRO/CET/Univ., Estadual Paulista, UNESP, Av. Domingos da Costa Lopes 780
dc.description.affiliationUnespCEPEAGRO/CET/Univ., Estadual Paulista, UNESP, Av. Domingos da Costa Lopes 780
dc.identifier.citation21st International Conference on Production Research: Innovation in Product and Production, ICPR 2011 - Conference Proceedings.
dc.identifier.scopus2-s2.0-84923492146
dc.identifier.urihttp://hdl.handle.net/11449/220317
dc.language.isoeng
dc.relation.ispartof21st International Conference on Production Research: Innovation in Product and Production, ICPR 2011 - Conference Proceedings
dc.sourceScopus
dc.subjectCompanies
dc.subjectDairy
dc.subjectProcessing
dc.subjectProduct innovation
dc.subjectProduction
dc.subjectStrategies
dc.titleDevelopment strategies of dairy products of companies of the state of São Paulo (Brazil)en
dc.typeTrabalho apresentado em evento

Arquivos

Coleções

Artigos