A public relations' role in strategic planning under consequentialist theories and perspectives

dc.contributor.authorPorem, Maria Eugenia [UNESP]
dc.contributor.authorBrandao Guaraldo, Tamara de Souza [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2018-11-26T15:30:35Z
dc.date.available2018-11-26T15:30:35Z
dc.date.issued2015-01-01
dc.description.abstractConsequentialist theories postulate that our actions' consequences should be the focus on our thoughts over professional ethics. When applied to discussions regarding the role of public relations in strategic planning, consequentialist theories may subsidize decision-making, as consequentialism is often understood as a pattern that indicates factors and properties which may classify an action as morally right or wrong. Central consequentialist theories applied to the Public Relations field are presented. It is then possible to conclude that, when communicating with different audiences, professionals in Public Relations may bring to the process of strategic thinking the opinions from audiences affected by their organization and thus enable them to participate in decision-making.en
dc.description.affiliationUniv Estadual Paulista UNESP, Sao Paulo, Brazil
dc.description.affiliationUnespUniv Estadual Paulista UNESP, Sao Paulo, Brazil
dc.format.extent189-212
dc.identifierhttp://dx.doi.org/10.5783/RIRP-10-2015-11-189-212
dc.identifier.citationRevista Internacional De Relaciones Publicas. Malaga: Univ Malaga, Inst Investigacion Relaciones Publicas, v. 5, n. 10, p. 189-212, 2015.
dc.identifier.doi10.5783/RIRP-10-2015-11-189-212
dc.identifier.issn2174-3681
dc.identifier.lattes6720570473720358
dc.identifier.urihttp://hdl.handle.net/11449/158978
dc.identifier.wosWOS:000380235100011
dc.language.isopor
dc.publisherUniv Malaga, Inst Investigacion Relaciones Publicas
dc.relation.ispartofRevista Internacional De Relaciones Publicas
dc.rights.accessRightsAcesso restrito
dc.sourceWeb of Science
dc.subjectConsequencialism
dc.subjectPublic Relations
dc.subjectStrategic Planning
dc.titleA public relations' role in strategic planning under consequentialist theories and perspectivesen
dc.typeArtigo
dcterms.rightsHolderUniv Malaga, Inst Investigacion Relaciones Publicas
unesp.author.lattes6720570473720358

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