Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice

dc.contributor.authorPedrosa, Leyberson [UNESP]
dc.contributor.authorde Morais, Osvando José [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2021-06-25T10:31:16Z
dc.date.available2021-06-25T10:31:16Z
dc.date.issued2021-04-20
dc.description.abstractThis study identifies Search Engine Optimization (SEO) factors to improve the visibility of journalistic information in search engines. This work claims that certain specific on-page SEO factors have features that are notably algorithmic and can be used during the process of production, edition, revision and distribution of journalistic content. Through benchmarks and conceptual maps, we identify seven on-page SEO factors, denominated On-Page Algorithmic Factors (OPAFs), that lead to input data affecting the results of algorithmic formulas. The use of these factors is compared to existing journalistic practices, such as writing a lead. Thus, this work proposes a preliminary set of questions based on the OPAFs and whose answers work as a lead for search engines, mainly Google, without compromising the ethical principles of journalism.en
dc.description.affiliationUniversidade Estadual Paulista – Unesp
dc.description.affiliationUnespUniversidade Estadual Paulista – Unesp
dc.format.extent579-591
dc.identifierhttp://dx.doi.org/10.5209/ESMP.71291
dc.identifier.citationEstudios Sobre el Mensaje Periodistico, v. 27, n. 2, p. 579-591, 2021.
dc.identifier.doi10.5209/ESMP.71291
dc.identifier.issn1988-2696
dc.identifier.issn1134-1629
dc.identifier.scopus2-s2.0-85106496300
dc.identifier.urihttp://hdl.handle.net/11449/206390
dc.language.isopor
dc.relation.ispartofEstudios Sobre el Mensaje Periodistico
dc.sourceScopus
dc.subjectAlgorithms
dc.subjectOPAFs
dc.subjectSearch engines
dc.subjectSEO on-page
dc.subjectWeb journalism
dc.titleWeb visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practiceen
dc.titleVisibilidade Web nos Buscadores: Fatores Algorítmicos de SEO On-page (FAOPs) como Técnica e Prática Jornalísticapt
dc.typeArtigo

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