Instagram as a network of promotion and hypermediation of rural tourism: the case of Aldeias Historicas

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dc.contributor.authorMartinez-Rolan, X.
dc.contributor.authorTymoshchuk, O.
dc.contributor.authorPinero-Otero, T.
dc.contributor.authorReno, D. [UNESP]
dc.contributor.institutionUniv Vigo
dc.contributor.institutionUniv Aveiro
dc.contributor.institutionUniv A Coruna
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2021-06-25T11:44:59Z
dc.date.available2021-06-25T11:44:59Z
dc.date.issued2019-01-01
dc.description.abstractChanges in the media ecosystem have led to transformations in communication languages, now in imaginary spaces like Instagram, even strengthening the hypermediation provided by social networks. The article presents a metric research on the use of the Instragram by the Portuguese initiative Aldeias Historicas in search of tourism promotion in the region. For the investigation, the InstaBro tool has been adopted, which offered information for a quantitative analysis, but also a qualitative interpretation. The results offer information about the importance of hypermediation in rural tourism promotion processes through digital communicationen
dc.description.affiliationUniv Vigo, Dept Comunicac Audiovisual & Publicidad, Vigo, Spain
dc.description.affiliationUniv Aveiro, Dept Comunicac & Artes, UAVR, Aveiro, Portugal
dc.description.affiliationUniv A Coruna, Dept Sociol & Ciencias Comunicac, La Coruna, Spain
dc.description.affiliationUniv Estadual Paulista, Dept Comunicac Social, UNESP, Sao Paulo, Brazil
dc.description.affiliationUnespUniv Estadual Paulista, Dept Comunicac Social, UNESP, Sao Paulo, Brazil
dc.format.extent1610-1632
dc.identifierhttp://dx.doi.org/10.4185/RLCS-2019-1401
dc.identifier.citationRevista Latina De Comunicacion Social. Tenerife: Laboratorio Tecnologias Informacion & Nuevos Analisis Comunicacion Social, v. 74, p. 1610-1632, 2019.
dc.identifier.doi10.4185/RLCS-2019-1401
dc.identifier.issn1138-5820
dc.identifier.urihttp://hdl.handle.net/11449/208984
dc.identifier.wosWOS:000596518000027
dc.language.isospa
dc.publisherLaboratorio Tecnologias Informacion & Nuevos Analisis Comunicacion Social
dc.relation.ispartofRevista Latina De Comunicacion Social
dc.sourceWeb of Science
dc.subjectCommunication
dc.subjectmedia ecology
dc.subjectsocial media
dc.subjectrural tourism
dc.subjectInstagram
dc.subjecthypermediation
dc.titleInstagram as a network of promotion and hypermediation of rural tourism: the case of Aldeias Historicasen
dc.typeArtigo
dcterms.rightsHolderLaboratorio Tecnologias Informacion & Nuevos Analisis Comunicacion Social

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