The importance and the adaptation of internal resources as a competitive advantage for the internationalization of food companies An analysis of Brazilian companies

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Data

2019-07-01

Autores

Pigatto, Gessuir [UNESP]
Santini Pigatto, Giuliana Aparecida [UNESP]
Satolo, Eduardo Guilherme [UNESP]
Negreti, Amanda dos Santos [UNESP]

Título da Revista

ISSN da Revista

Título de Volume

Editor

Emerald Group Publishing Ltd

Resumo

Purpose The purpose of this paper is to analyze how Brazilian food companies in the State of Sao Paulo determine the importance of and the need to adapt their internal resources as a competitive advantage for internationalization. Design/methodology/approach From a resource-based view (RBV), 35 different factors grouped into four categories were identified and presented to 24 companies. The data were analyzed through a gray relational analysis to establish all factors' order of importance. Findings Factors linked to human and organizational resources present greater adaptability and allow companies competitive and sustainable advantages but have not yet been explored thoroughly. Identifying and adapting internal resources do not guarantee achieving competitive and sustainable advantages, as the access to international market is also a consequence of commercial agreements developed by countries and economic blocks. Originality/value This paper stands out in the field of strategic management, specifically in the research on RBV, exportation and competitiveness, by making use of the theory of gray correlation system in an innovative and original way.

Descrição

Palavras-chave

Resource-based view, Internationalization, Food companies, Gray relational analysis, Food export, Competitiveness

Como citar

Grey Systems-theory And Application. Bingley: Emerald Group Publishing Ltd, v. 9, n. 3, p. 305-320, 2019.