Identificação de demanda e preferências no consumo de carne ovina com apoio de técnicas de estatística multivariada

dc.contributor.authorFiretti, Ricardo
dc.contributor.authorAlberti, Ana Lucia Luz
dc.contributor.authorZundt, Marilice
dc.contributor.authorde Carvalho-Filho, Antônio Assiz [UNESP]
dc.contributor.authorde Oliveira, Eduardo Cardoso
dc.contributor.institutionSecretaria de Agricultura e Abastecimento (Apta/ SAA/SP)
dc.contributor.institutionUniversidade do Oeste Paulista (Unoeste)
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionSecretaria de Agricultura e Abastecimento (Apta/SAA/SP)
dc.date.accessioned2018-12-11T16:51:19Z
dc.date.available2018-12-11T16:51:19Z
dc.date.issued2017-10-01
dc.description.abstractThis work aims to prove the existence of a market for sheep in medium-sized cities near Presidente Prudente, São Paulo (regional market), and the perception of these consumers on the products they purchase. A total of 3,249 people were interviewed in eight medium-sized cities using forms implemented in portable devices. The frequency of consumption (current and potential) and opinions on the characteristics of sheep meat, and preferences of acquisition and consumption were investigated. Part of the data obtained on sheep meat consumers was tabulated and subjected to validation tests and internal consistency; techniques of descriptive and multivariate statistics. From the total number of people interviewed, 38.5% were considered consumers. The study showed that there is a great demand for sheep meat in the municipalities analyzed in monthly household consumption, preferably in roasted form (68.5% in the coals and 18.8% in the oven). The purchase of products without official guarantees of inspection continues to be high, with supermarkets presenting the worst levels of satisfaction in relation to the price practiced (as opposed to the direct purchase of the producer). However, even so, this retail marketing channel is recognized as a supplier of hygiene-sanitary products.en
dc.description.affiliationAgência Paulista de Tecnologia dos Agronegócios Secretaria de Agricultura e Abastecimento (Apta/ SAA/SP)
dc.description.affiliationUniversidade do Oeste Paulista (Unoeste)
dc.description.affiliationUniversidade Estadual Paulista 'Júlio de Mesquita Filho' (Unesp)
dc.description.affiliationBolsista FAPESP na Agência Paulista de Tecnologia dos Agronegócios Secretaria de Agricultura e Abastecimento (Apta/SAA/SP)
dc.description.affiliationUnespUniversidade Estadual Paulista 'Júlio de Mesquita Filho' (Unesp)
dc.description.sponsorshipFundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
dc.format.extent679-692
dc.identifierhttp://dx.doi.org/10.1590/1234-56781806-94790550404
dc.identifier.citationRevista de Economia e Sociologia Rural, v. 55, n. 4, p. 679-692, 2017.
dc.identifier.doi10.1590/1234-56781806-94790550404
dc.identifier.fileS0103-20032017000400679.pdf
dc.identifier.issn0103-2003
dc.identifier.scieloS0103-20032017000400679
dc.identifier.scopus2-s2.0-85040651921
dc.identifier.urihttp://hdl.handle.net/11449/170562
dc.language.isopor
dc.relation.ispartofRevista de Economia e Sociologia Rural
dc.relation.ispartofsjr0,265
dc.rights.accessRightsAcesso aberto
dc.sourceScopus
dc.subjectAgribusiness
dc.subjectCorrespondence analysis
dc.subjectLamb
dc.subjectMarketing
dc.titleIdentificação de demanda e preferências no consumo de carne ovina com apoio de técnicas de estatística multivariadapt
dc.typeArtigo

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