Affections, market and contemporary masculinities: preliminary notes of a research on mobile applications for affective/sexual relationships

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Pelucio, Larissa [UNESP]

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Univ Sao Carlos, Dept Sociology Federal


This article presents a methodological discussion from preliminary results of a research on contemporary masculinities, technologies and affections whose investigation field is focused on two mobile applications for romantic/sexual relationships from which men born between 1945 and 1986 are taken as collaborators. The online ethnography is combined with the analysis of the emergence of a new emotional ethics associated with sexual and romantic contemporary market which takes the studies on gender and sexuality, digital media and subjectivities in a socio-anthropological perspective as a theoretical reference.



mobile applications, contemporary masculinities, happn, Adote um Cara, sexuality, online research methodology

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Contemporanea-revista De Sociologia Da Ufscar. Sao Carlos: Univ Sao Carlos, Dept Sociology Federal, v. 6, n. 2, p. 309-333, 2016.