A neurobiologically inspired model of social cognition: Memes spreading in the Internet

dc.contributor.authorDa Rocha, Armando Freitas
dc.contributor.authorMassad, Eduardo
dc.contributor.authorDos Santos, Paulo Cesar C.
dc.contributor.authorPereira, Alfredo [UNESP]
dc.contributor.institutionUniversity of São Paulo
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2018-12-11T16:39:52Z
dc.date.available2018-12-11T16:39:52Z
dc.date.issued2015-10-01
dc.description.abstractThe field of memetics has attracted interdisciplinary attention as a biologically inspired approach to animal communication and sharing of human cultural patterns. Here a formalization of the theory of memes is proposed, making use of a formal language that is adequate to represent neural information processing. This formalization is the basis for our development of a model of social cognition including mathematical tools derived from the field of epidemiology. The model describes processes of communication between individuals of the same biological species, which share the same computational mechanisms of neural information processing. An example of the 'modus operandi' of the model is shown, consisting of a brief study of meme spreading in the Internet. Among the results of this study, we highlight: (1) The operationalization of memetics in a cognitive architecture that is based on biological constraints and possible to be implemented in digital computers; (2) the proposed model of meme spreading in an online social network may be of interest for public organisations, private corporations and people in general; and (3) the limitation of modeling should be considered when interpreting data about any dynamical phenomenon.en
dc.description.affiliationDepartment of Medical Informatics University of São Paulo
dc.description.affiliationDepartment of Education Institute of Biosciences State University of São Paulo (UNESP)
dc.description.affiliationUnespDepartment of Education Institute of Biosciences State University of São Paulo (UNESP)
dc.format.extent86-96
dc.identifierhttp://dx.doi.org/10.1016/j.bica.2015.09.001
dc.identifier.citationBiologically Inspired Cognitive Architectures, v. 14, p. 86-96.
dc.identifier.doi10.1016/j.bica.2015.09.001
dc.identifier.file2-s2.0-84946532499.pdf
dc.identifier.issn2212-683X
dc.identifier.scopus2-s2.0-84946532499
dc.identifier.urihttp://hdl.handle.net/11449/168127
dc.language.isoeng
dc.relation.ispartofBiologically Inspired Cognitive Architectures
dc.rights.accessRightsAcesso aberto
dc.sourceScopus
dc.subjectBiologically inspired architectures
dc.subjectFacebook
dc.subjectFuzzy logics
dc.subjectInternet
dc.subjectMemetics
dc.titleA neurobiologically inspired model of social cognition: Memes spreading in the Interneten
dc.typeArtigo

Arquivos

Pacote Original
Agora exibindo 1 - 1 de 1
Carregando...
Imagem de Miniatura
Nome:
2-s2.0-84946532499.pdf
Tamanho:
1.19 MB
Formato:
Adobe Portable Document Format
Descrição:

Coleções