Publicação: The Teaching Method of Graphic Design in Brazil, Methodology of Brand Development and Their Market Outcomes
| dc.contributor.author | Ricco Placido da Silva, Joao Carlos [UNESP] | |
| dc.contributor.author | Paschoarelli, Luis Carlos [UNESP] | |
| dc.contributor.author | Placido da Silva, Jose Carlos [UNESP] | |
| dc.contributor.author | Stephanidis, C. | |
| dc.contributor.institution | Universidade Estadual Paulista (Unesp) | |
| dc.date.accessioned | 2018-11-26T16:37:41Z | |
| dc.date.available | 2018-11-26T16:37:41Z | |
| dc.date.issued | 2015-01-01 | |
| dc.description.abstract | The growth of the number of graphic designs to meet the needs of the market has reduced the development process of the same, making them incomprehensible. The use of a suitable method enables new professionals to develop more functional designs. This study lists the problems encountered on the market, using interviews in empreses, and directing the teaching of projetual method in Brazilian schools, focusing on graphic design brands. With that can identify possible improvements in this field. | en |
| dc.description.affiliation | Univ Estadual Paulista, PPGDesign, Bauru, Brazil | |
| dc.description.affiliationUnesp | Univ Estadual Paulista, PPGDesign, Bauru, Brazil | |
| dc.format.extent | 433-438 | |
| dc.identifier | http://dx.doi.org/10.1007/978-3-319-21380-4_73 | |
| dc.identifier.citation | Hci International 2015 - Posters' Extended Abstracts, Pt I. Berlin: Springer-verlag Berlin, v. 528, p. 433-438, 2015. | |
| dc.identifier.doi | 10.1007/978-3-319-21380-4_73 | |
| dc.identifier.issn | 1865-0929 | |
| dc.identifier.lattes | 8521603444193259 | |
| dc.identifier.uri | http://hdl.handle.net/11449/161581 | |
| dc.identifier.wos | WOS:000377404100073 | |
| dc.language.iso | eng | |
| dc.publisher | Springer | |
| dc.relation.ispartof | Hci International 2015 - Posters' Extended Abstracts, Pt I | |
| dc.relation.ispartofsjr | 0,170 | |
| dc.rights.accessRights | Acesso aberto | |
| dc.source | Web of Science | |
| dc.subject | Education | |
| dc.subject | Graphic marks | |
| dc.subject | Projective methods | |
| dc.title | The Teaching Method of Graphic Design in Brazil, Methodology of Brand Development and Their Market Outcomes | en |
| dc.type | Trabalho apresentado em evento | |
| dcterms.license | http://www.springer.com/open+access/authors+rights?SGWID=0-176704-12-683201-0 | |
| dcterms.rightsHolder | Springer | |
| dspace.entity.type | Publication | |
| unesp.author.lattes | 8521603444193259 | |
| unesp.department | Design - FAAC | pt |