Inovação em design: planejamento e estratégias para um parque tecnológico na região de Bauru - SP
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Data
2016-02-15
Autores
Barcellos, Ekaterina Emmanuil Inglesis [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
A análise prática dos projetos de inovação concebidos em Parques Tecnológicos demonstra uma ação conjunta entre desenvolvimento científico e empreendedorismo criativo. Esta aproximação proporciona a troca de informações entre universidades e empresas de base tecnológica. A necessária interação entre centros científicos e a iniciativa privada promove a melhoria de produtos e sistemas, serviços e experiências, intermediando a aplicação prática com o conhecimento científico, garantindo resultados futuros e promovendo o desenvolvimento econômico. Este estudo certificou que o município de Bauru e região apresentam, como referência, um polo universitário com centros de estudo qualificados, conhecimento e competência nas áreas de Design, Engenharia e Comunicações, sinalizando a possibilidade de estender esta qualidade teórico-intelectual para a iniciativa empreendedora. A conjunção de fatores essenciais na região como: ambiente comercial e de serviços intenso, concentração de indústrias inovadoras, IDH favorável, estrutura local propícia, logística e geografia favoráveis, permitiram a iniciativa e o avanço da pesquisa. Tomando por base a experiência de Parques Científicos Tecnológicos que incluíram áreas de atuação similares em seu Portfolio, foi realizada a pesquisa in loco, nos principais Parques do Brasil e do Estado de São Paulo. Partindo de um contexto que une políticas públicas como fomento à relação universidade-empresa, este estudo identificou a importância, confirmou os indicadores adequados e elaborou uma proposta que viabilize a implantação de um Parque Tecnológico para Bauru e região, voltado à inovação criativa e ao Design. As informações das visitas, consolidadas por meio da submissão de formulários on-line a gestores e técnicos de Parques, confirmaram as diretrizes e a especificidade para a implantação do Parque local. A análise dos questionários em sobreposição aos dados obtidos nas visitas, possibilitou a definição das estratégias que potencializam o projeto proposto por esta Dissertação. A premissa deste estudo foi alcançada atestando a viabilidade de implantar um Parque de perfil inovador, referencial em Design, Indústria Criativa e Economia Criativa para Bauru e região.
A critical analysis of innovation projects designed in Science Parks enables joint action between scientific development and creative entrepreneurship. This approach provides an exchange of information between universities and technology companies. The necessary interaction between scientific centers and the private sector promote the improvement of products and systems, services and experiences, intermediating the practical application with scientific knowledge, ensuring future results and generating regional economic development. This study certified that the city of Bauru and its region have, as reference, a university center with qualified research centers, knowledge and expertise in the areas of Design, Engineering and Communications signaling the possibility of extending the theoretical and intellectual quality to entrepreneurial initiative. The combination of essential factors in the region such as: business environment and growing services, concentration of innovative industries, a good HDI index and favorable local structure, favorable logistics and geography, allowed the initiative and the advance of the research. Based on the Science Parks experience that included these areas of activity in its portfolio, the survey was carried out, on the spot, in main Brazilian and São Paulo State Science Parks. Starting from the contexto and performance of public policies that promote university-industry relationship in partnerships, this study identified the importance, confirmed appropriate indicators, and developed a proposal that enables the implementation of a Science Park in Bauru and its region, focused on creative innovation and Design. The information visits, consolidated by submitting online forms to managers and Parks technicians, confirmed the directives and specificity for the implanting of the local Science Park. The analysis of the overlaid data obtained from the questionnaires and visits enabled the definition of strategies that enhance the project proposed by this thesis. The premise of this study was achieved confirming the feasibility of implanting a referential innovative Park in Design, Creative Industry and Creative Economy for Bauru and its region.
A critical analysis of innovation projects designed in Science Parks enables joint action between scientific development and creative entrepreneurship. This approach provides an exchange of information between universities and technology companies. The necessary interaction between scientific centers and the private sector promote the improvement of products and systems, services and experiences, intermediating the practical application with scientific knowledge, ensuring future results and generating regional economic development. This study certified that the city of Bauru and its region have, as reference, a university center with qualified research centers, knowledge and expertise in the areas of Design, Engineering and Communications signaling the possibility of extending the theoretical and intellectual quality to entrepreneurial initiative. The combination of essential factors in the region such as: business environment and growing services, concentration of innovative industries, a good HDI index and favorable local structure, favorable logistics and geography, allowed the initiative and the advance of the research. Based on the Science Parks experience that included these areas of activity in its portfolio, the survey was carried out, on the spot, in main Brazilian and São Paulo State Science Parks. Starting from the contexto and performance of public policies that promote university-industry relationship in partnerships, this study identified the importance, confirmed appropriate indicators, and developed a proposal that enables the implementation of a Science Park in Bauru and its region, focused on creative innovation and Design. The information visits, consolidated by submitting online forms to managers and Parks technicians, confirmed the directives and specificity for the implanting of the local Science Park. The analysis of the overlaid data obtained from the questionnaires and visits enabled the definition of strategies that enhance the project proposed by this thesis. The premise of this study was achieved confirming the feasibility of implanting a referential innovative Park in Design, Creative Industry and Creative Economy for Bauru and its region.
Descrição
Palavras-chave
Design, Indústria Criativa, Inovação, Parques Tecnológicos, Creative Industry, Innovation, Science Parks